The Sutter Group

Joustmas Game

Challenge: Create an email self-promotional campaign to be sent to customers and prospects that would be fun, memorable and actually looked for when holiday times roll around.

Solution: Not to be lost in the clutter of holiday greeting cards, tins of popcorn and candy, TSG decided to send a holiday e-card for each of the major holidays. These games were sent out as a link on a customized email blast that we were able to track as to opens, click through rates, even forward-to-a-friend frequency. Joustmas is a take-off of the popular joust game, using reindeer and elves as protagonists and candy canes as the lances.

See it on the web

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