The Sutter Group
2004 Sutter Halloween E-Card
Challenge: Create an email self-promotional campaign to be sent to customers and prospects that would be fun, memorable and actually looked for when holiday times roll around.
Solution: Not to be lost in the clutter of holiday greeting cards, tins of popcorn and candy, TSG, formerly Sutter Design, sends an e-card for each of the major holidays. These games are sent out as a link on a customized email blast that we are able to track as to opens, click through rates, even forward to a friend frequency. 2004’s halloween card was a play on the old Frankenstein movies and uses a subtle audio reference to emphasize our interactive ability.
