The Sutter Group
2003 Sutter Halloween E-Card
Challenge: Create an email self-promotional campaign to be sent to customers and prospects that would be fun, memorable and actually looked for when holiday times roll around.
Solution: Not to be lost in the clutter of holiday greeting cards, tins of popcorn and candy, TSG, formerly Sutter Design, sends e-cards for each of the major holidays. These cards are sent out as a link on a customized email blast that we are able to track as to opens, click through rates, even forward to a friend frequency.
For 2003’s Halloween Card, Sutter staff were “transformed” into the wolfman, frankenstein, the phantom of the opera…You get the picture.
