Land Rover University
“One Idea. Two Stories.” Invitation
Challenge: Create a unique invitation for the dual launch of Land Rover’s Range Rover and Range Rover Sport.
Solution: To excite prospective attendees about the training launch, The Sutter Group used wide vistas of the Sonoran Desert, photos of The Arizona Biltmore’s Frank Lloyd Wright-inspired architecture and glam shots of the two vehicles. TSG also wrote the copy describing the itinerary for the three day event, handled the printing, fulfillment and mailing as part of its overall development of the launch collateral materials.
