Prince George’s County Visitors Bureau

Prince George’s County Visitor’s Map

Challenge: Develop a rack brochure that will stand out amongst the plethora of brochures at Visitor Centers in Maryland and surrounding states.

Solution: Keeping the words Visitors Map large and near the top of the brochure, made sure that they were visible in a rack display. Bright colors and imagery of the latest coaster ride at Six Flags generated interest from the start, at least if there were kids in the family. Opening the brochure revealed a large map of the county with all of its attractions starred and numbered. The stars were also color-coded as to category, i.e., restaurants, hotels, attractions, etc. A legend, again grouped by color-code, listed contact info for each venue. These maps which are updated yearly by TSG, and we also handle the printing and fulfillment.

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