National Association of Home Builders

Log Homes Council Ad

Challenge: Create an ad that will stand out in a publication full of builders’ ads.

Solution: The Sutter Group promoted the members of the NAHB Log Homes Council using high-end photography of large, inviting interiors, a prominent logo and minimal but informative copy. The result gave first-time buyers a new perspective of the Log Home industry, showing them much more than a “log cabin” in the woods. This ad also reflects design cues from the coffee table book The Sutter Group created for the council, entitled The American Dream Brochure.

• 
• 
• 
•