Grand Brands, Inc.

Mocé Logo Design

Challenge: Grand Brands, a company bringing 100% natural coffee flavorings to the marketplace, asked The Sutter Group to develop the name, logo, package design and marketing materials.

Solution: TSG developed the name Mocé, pronounced “mo-chay”, which stands for “Make Ordinary Coffee Extraordinary”. The character represents the younger market that likes frequenting coffee bars and wants unique flavorings, like Irish Coffee or Hazelnut. The logo was designed to work equally well on canisters of the product as well as individual packets. For promotional marketing, the logo was stamped into large hand-thrown café mugs.

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