Land Rover University

Land Rover University Roll-Up Displays

Challenge: Create signage that is portable and would brand a non-descript meeting room as Land Rover University.

Solution: TSG used double-sided rollup displays that could be easily transported or shipped. On one side, each rollup displays one of Land Rover’s marque values, i.e., “Authenticity” or “Guts” and a large photo of a classic Land Rover. Subtly superimposed in the background is one of Africa’s “Big Five”, another Land Rover theme. The reverse side of all 4 roll ups put together becomes a photo-mural of different Land Rovers traversing desert dunes. The four rollups provide the training facilitator the option of using the one side as a large background mural or using them individually around the room, or separately if there are multiple training rooms.

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