Land Rover University
Land Rover Lost Rhino Tee
Challenge: Create a unique giveaway for the participants of the LR2 Training Launch in Ojai, California.
Solution: The Lost Rhino Café, developed by The Sutter Group as a cyber café and lounge for participants to use before and after classes, where they could retrieve their emails or just relax and watch movies on large plasma screens. The Lost Rhino Café has become a regular feature since TSG first started working with Land Rover on launch events in 2001. As one of the LR2 launch giveaways, The Sutter Group created a T-Shirt to commemorate the Lost Rhino. Isn’t he cute!
