Land Rover University
LR3 Training Participant Gift
Challenge: Create a reward for participants taking a challenging hike through the Laurentian Mountains at the LR3 Vehicle Launch in Quebec.
Solution: At the end of the trail, hikers were given a custom, stainless steel travel cup, embossed with both the Land Rover oval and the LR3 logo. Produced by Dalvey of Scotland for The Sutter Group, it became a much sought after prize.
