Land Rover

Land Rover LR3 2008 Walkaround Brochure

Challenge: Provide Land Rover Sales Guides with a convenient tool for conducting six-point walkarounds of their vehicles with prospective owners.

Solution: TSG created brochures for each Land Rover model that folded out to reveal a full profile of each vehicle. At six points on the vehicle, the brochure describes selling points for sales guides to stress. These brochures are given out at sales training classes and included in the PEAKS Action Planner, a dayplanner full of reference tools. Each year, The Sutter Group works with Model Managers at Land Rover to update the Walkarounds as well as their companion pieces, the Pocket Facts brochures, to current model specifications.

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