Land Rover University
LR2 Launch Training CD
Challenge: In 2007, for the launch of the Land Rover LR2, The Sutter Group proposed a new method of presenting training at the 11-week event in Ojai, California.
Solution: An interactive program was developed so that each instructor could access his individual courses using a wireless remote and a laptop. The training was presented on 60″plasmas also provided by TSG. In addition to the different training modules, an overall introductory LRU Theatre presentation was developed for the first day of training. The presentation was interactive and involved a Monty Pythonesque use of archival photos of the founders of Land Rover, the Wilks Brothers, to introduce each section. The instructors quickly learned to “interact” with the brothers, to the amusement of the audience.
