Land Rover University
“One Idea. Two Stories.” Off-Road Course
Challenge: Handle the branding and event production of Land Rover’s dual model launch training at the Arizona Biltmore.
Solution: For Land Rover’s 2005 launch of the Range Rover and the All New Range Rover Sport, The Sutter Group created the logo, announcements and all training materials, using Land Rover marketing’s tagline, One Idea. Two Stories as the theme. Because the event was held in summer, TSG provided staff clothing that was moisture wicking, sunblocking and vented - perfect for 120° days in the shade. We also designed wayfaring signage and provided 1,000 custom glasses for the Margarita luge during the final night gala. For classroom training and the Lost Rhino Cyber Café, we handled the audio-visual and provided all training materials in print and on CD. Check out the license plate. We did that too!
