Land Rover North America

G4/Trĕk Registration Page Design

Challenge: For the first TRĕK event since 2003, Land Rover wanted not just a registration site, but one that would educate newcomers to the Land Rover family about TReK.

Solution: TSG created a site with a custom CMS database that allowed teams to register not just their names, but list their qualifications and even clothing sizes. Through passwords, the site allows for changes until teams are finalized. To create excitement about the extreme off-roading adventure, TSG included videos of past TRĕK events in a “How to” section on preparing for TRĕK. Adding to the experience, the location was kept secret until announced on the website, keeping participants returning to see what’s new.

See it on the web

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