Genetics and IVF Institute

Fairfax Cryobank Ad

Challenge: Develop an ad campaign for Cryobank about the very serious and controversial topic of semen donation. Some ads were developed for doctors and went to medical trade publications, some were targeted to appear in college campus publications, since our client wanted intelligent, young and healthy donors.

Solution: Using imagery that represented both their target audience and their ideal sperm donor, TSG created a series of ads that gave a warm fuzzy feel to a touchy subject — semen donation.

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