Maryland Governor’s Workforce Investment Board

MGWIB Logo Design

Challenge: For its First Annual Conference, the MGWIB wanted a logo that symbolized both the purpose of the conference and its location.

Solution: The Sutter Group decided upon calipers to indicate charting a direction, which reflected the need for conference attendees to plan a course of action that would head off the predicted health care workforce shortage. The calipers also rest on the map of Maryland, near Annapolis, the site of the conference. As the site changes from year to year, the calipers would move to another location within the State.

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