The Kaleidoscopic Reality of Web2.0

Over the last year, you have undoubtedly been drummed over the head with the terms Web2.0 and social networking. Against this incessant drumbeat, the picture presented is too often a jumbled, fractious mosaic of largely unfamiliar elements. Learned “technologistas” get it, but there is much lost in translation, especially when it comes to putting pie-in-the-sky principles into practice. For those who have questions, I have great news to share—you have a “Rosetta Stone” in TSG.

Indeed, as many of you are members of my personal LinkedIn network (and if you are one of the holdouts, the invitation is renewed), you may have ventured to the TSG website once or twice in the past few months to sneak a peek at the fruits of our new, highly-extensible, open source-based publishing platform. As always, the devil is in the details, and in our own interest, the details are clearly akin to the cobbler’s kid’s shoes. But our captive cadre of industrious elves finally cleared the testing bench and left a shiny launch button for me to depress, and “wham-O!” The Sutter Group2.0 is not just for insiders anymore.

So I invite you to visit, or revisit, our newly-minted, dynamic content example of what is possible with a little creativity, a lot of strategy, and a whole host of Lilliputian conscripts. At the core of our new presence is the utility of content beyond the visual presentation. While the drumbeats are hawking the necessity of Web2.0 transformations solely on the basis of social networking merits and the new eyes it can deliver, we think they miss the forest for the trees. The underpinnings of such successes are far more versatile than leveraging friend-of-a-friend endorsements and “network net worth”. As creative operators for over two decades, we see dimensions and possibilities far beyond “who-knows-who” and “he said, she said” towards the impact your messages and content will have on your sales, your reputation, your brand and your overall business success.

“Creativity is a lot like looking at the world through a kaleidoscope,” observes Rosabeth Moss Kanter. “You look at a set of elements, the same ones everyone else sees, but then reassemble those floating bits and pieces into an enticing new possibility.” Effective leaders, she says, are able to “shake up their thinking as though their brains are kaleidoscopes, permitting an array of different patterns out of the same bits of reality.”[1]

Come see us again, or .(JavaScript must be enabled to view this email address) to come see you. Let’s shake it up, look through your kaleidoscope together, and translate your scattered options into structured successes.

by Karen Sutter

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