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Interactive Ed - Organ/Tissue Donation
If your main marketing goal is to educate or raise awareness, I’ve got a great site I think you should check out as inspiration. A good friend of mine, @jojoreed on Twitter, passed along a link for a site that does a really great site of providing information and awareness on the critical issue of organ donation. Check it out HERE.
Not only does it provide a captivating (yet somewhat graphic) look at the different organs and tissues that can be donated, but it also allows users to join the movement, learn interesting facts and share the message with their peers—You can even watch transplant videos, if you’re so inclined.
The only thing a little perplexing to me is that there is no form of social media support built in for this campaign. There’s no Twitter account, no Facebook account that I can find, and you can’t share the site on any other social networks, potentially limiting the reach of the campaign. Perhaps that’s why they’re only 12% of the way to their goal of 15,000 members.
Want to see some other examples of interactive presentations that serve to educate and raise awareness? Check out these projects we did for NASA, including on that’s actually a bit reminiscent of the Recycleme site:
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