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One of our favorite blogs, Thought Gadgets, today pointed out that the Obama administration semi-quietly launched Recovery.gov when the economic stimulus package was passed on Tuesday. The site is beautifully simple in terms of aesthetics but more importantly it does a great job of organizing content, allowing Americans far and wide to explore the ins and outs of the recovery package. You can view video of Obama speaking directly to Americans (on YouTube, of course), share your story or viewpoint about the economy, see updated news, see exactly where the stimulus package’s money is going, and even engage with the government through email alerts and by contacting the Recovery Accountability and Transparency Board directly. As Obama promised, it’s a new level of transparency in government, and we love it.
Ben from Thought Gadgets makes a good point in his blog this morning, though. He talks about how interactive media and the pervasiveness of social media are allowing huge organizations to bypass traditional forms of media. You see, back in the day if a company wanted people to go to a site like Recovery.org, they’d have to either pay bazillions (ok, not really) to place an ad, or pay bazillions to have a PR firm manage the dissemination of information into the press. Now, they spend a modest amount to create a website, and use channels like Twitter, Facebook and YouTube to make their message spread like wild fire. Oh, and blogs, too…like this one.
What this all means is that the traditional media model, chock full of support from advertisers is becoming less and less relevant the more companies harness new media. It’s happening, little by little, and organizations are going to have to be proactive and creative to get their message heard. It’s not as easy as a simple ad buy anymore. It should be interesting to watch this develop over the years.
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