Published on October 23rd, 2008

Firefighter Challenge Logo Design

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A long-time client of ours asked The Sutter Group to develop a logo for the 17th Annual Firefighter Combat Challenge. Unfortunately, we had almost no time to do it, but TSG also likes to be challenged. So, in less than a day, here’s what I created. Since Freemont Street in Las Vegas was going to be the location for the event, I designed a logo based on gambling tools of the trade —  dice, cards, even a roulette wheel. The lion is symbolic not only of the fearless, king-of-the-jungle qualities required of those who want to be professional firefighters, but also one of the event’s principal sponsors, Lion Apparel. We are proud that this logo embellished T-Shirts worn by all of the contestants in the challenge.

Want to see what a Firefighter Combat Challenge is all about? Check out this link:

2007 Firefighter Challenge You Tube Video

by John Sutter

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