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TSG Brings Bioscience Brand To Life
We’re happy to be finishing up a new integrated marketing communications exercise for ReGenX, a Washington, DC-based bioscience startup. ReGenX is a biologics company focused on the development of gene therapy as a platform for advancing human health. (Read more about biologics HERE)
The company produces a type of proprietary viral vector, which is a microscopic tool that molecular biologists use to transfer different kinds of genetic material into cells. This transfer allows for advances in biotherapeautics, drug discovery, vaccines, target identification and target validation. These are all REALLY important things for fighting disease.
Our goal for ReGenX was two-fold: First, we wanted to clearly establish ReGenX as a reputable player in the cellular biology space. We accomplished this by crafting a brand identity that established credibility and clearly spoke to the company’s purpose and service offerings, in addition to linking the company to technological developments from the University of Pennsylvania and a team of well-respected scientific advisors.
We also wanted to create a range of consistent, polished marketing materials that makes it easy for cellular biologists to understand ReGenX’s product offerings and provide a clear path to purchase. One of the key tools we created was http://www.regenxbio.com. Clean design, simple navigation and well-organized content converge to allow users to easily find their desired information and the integration of a NetSuite enabled form allows them to easily request a quote. 
We’re extremely proud of the work we’ve done for ReGenX and look forward to continuing to support them. Interested in finding out how we can help you craft a new brand from scratch or reenergize an existing brand? We’d love to talk.
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Clark Construction 2.0
It’s with great pleasure that we announce the launch of a new website for one of the nation’s largest commercial construction firms, Clark Construction, based right here in the Baltimore-Washington region. It’s now incredibly easy to peruse Clark’s impressive portfolio, see the latest news releases, and learn about the company’s history and long-time commitment to quality. Although there is a lot of content in the site (hundreds of projects and news releases, and thousands of photos), it is well organized and logically broken up for ease of navigation. This contributes to the site’s clean, easy-to-navigate feeling.
The new site features a number of Flash and Javascript elements. Two of the most notable are the interactive company history timeline, and the interactive commemorative Clark hardhat. The site also features video integration and search engine friendly dynamic text replacement (which is a fancy way of saying that we were able to use a custom font, as opposed to the traditional web-based-fonts, for parts of the site without losing any ground with search engines like Google).
The site was also designed to be incredibly easy to maintain. A custom-built backend CMS enables the Clark users responsible for maintaining the site’s content to easily add and update projects, awards, news items and photos—with little or no HTML knowledge. The content can be linked in one-to-one, one-to-many, and many-to-many relationships (for example, one award can be linked to many projects). A custom-created photo uploading tool enables the user to select which part of the photo to crop and use, while maintaining proper aspect ratio and respecting size limitations. Once the photo is uploaded, the user can even adjust the photo’s sharpness to their liking by using a simple and intuitive interface.
The site was built with standards-compliance in mind and validates as XHTML 1.0 Transitional. If you don’t know what that means, it’s ok. It’s web developer speak for, “We take pride in our coding and meticulously make sure it is done correctly.”
We’ve enjoyed working with Clark on this project to deliver a site that is in line with the caliber of work they do, and we’re pleased with the satisfaction they have expressed to us. Please visit www.clarkconstruction.com
and let us know what you think!
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Alliance Futbol Club Logo Design
Our creative director, John Cassella, is a soccer fanatic. He also runs a heck of a creative department. That’s why his teammates on the Alliance Futbol Club in Virginia called on us recently to develop the logo for their team.
While we love the range of work we do for our clients, it’s always fun to take on special projects like this that involve our own personal hobbies and passions. Have a look at the logo below and I’ll post an update when the uniforms come in:
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TSG Designed Logo Chosen For LogoLounge Pub
We’re excited to announce today that one of our favorite websites, LogoLounge.com, has selected some of our work to be featured in one of their newest printed publications, The Master Library Series. The new series will be split into 7 different books categorized by logo type, including: Initials & Crests, Typography, People, Animals/Birds/Mythology, Shapes and Symbols, Nature and Food, and Arts & Culture.
The logo we designed for Maryland-based Automated Office Products’ Document Director software will be featured in the inaugural book, Initials & Crests, and will serve as a source of inspiration for identity designers around the world. Nice!
Here’s a look at the logo:
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Joustmas
Everyone that has ever played the arcade classic Joust should be familiar with this game! Nostalgic fools that we are, we tried to keep this game as close to the original as possible while giving it a facelift to fit with the holiday theme. We hand illustrated each frame of animation, swapping out reindeer for the flying ostriches and elves for the knights in the original game. We also thought it would be fun to swap the hatching eggs in the original with exploding presents. We traded the lava pits in the classic with a snowy winter wonderland, too. We even recorded our own original taunts and sped them up (a la The Chipmunks) to give them an elvish sound.
This year, we wanted to encourage some friendly competition out there, so we added a scoreboard to the game, using PHP and MySQL to link to a database on our server. Just enter your initials at the beginning of the game, and see if you can make it to the top. Go ahead, beat me if you can!
Click here to play it yourself. Bring it!
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