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TSG Brings Bioscience Brand To Life
We’re happy to be finishing up a new integrated marketing communications exercise for ReGenX, a Washington, DC-based bioscience startup. ReGenX is a biologics company focused on the development of gene therapy as a platform for advancing human health. (Read more about biologics HERE)
The company produces a type of proprietary viral vector, which is a microscopic tool that molecular biologists use to transfer different kinds of genetic material into cells. This transfer allows for advances in biotherapeautics, drug discovery, vaccines, target identification and target validation. These are all REALLY important things for fighting disease.
Our goal for ReGenX was two-fold: First, we wanted to clearly establish ReGenX as a reputable player in the cellular biology space. We accomplished this by crafting a brand identity that established credibility and clearly spoke to the company’s purpose and service offerings, in addition to linking the company to technological developments from the University of Pennsylvania and a team of well-respected scientific advisors.
We also wanted to create a range of consistent, polished marketing materials that makes it easy for cellular biologists to understand ReGenX’s product offerings and provide a clear path to purchase. One of the key tools we created was http://www.regenxbio.com. Clean design, simple navigation and well-organized content converge to allow users to easily find their desired information and the integration of a NetSuite enabled form allows them to easily request a quote. 
We’re extremely proud of the work we’ve done for ReGenX and look forward to continuing to support them. Interested in finding out how we can help you craft a new brand from scratch or reenergize an existing brand? We’d love to talk.
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TSG To Sponsor CRTC Event In Annapolis
I’m excited to announce that The Sutter Group has signed on to be a Bronze Sponsor for the Chesapeake Regional Tech Council’s 5th Annual BBQ on the Bay to be held at The Chesapeake Bay Foundation’s headquarters in Annapolis on Thursday, July 9, 2009. You can find more information about the event at the following links:
The event is from 6:00 to 9:00pm at the following address:
Chesapeake Bay Foundation
6 Herndon Avenue
Annapolis, MD 21403
Click HERE for a map
As a Bronze Sponsor, we’ll have a table at the show where we’ll be displaying some of our creative work and meeting a lot of really great people in the Maryland/Washington D.C./Virginia technology world. Please stop by our table and say hello!
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Garret Ohm Named Natl Auto Mktg Examiner
I’m proud to announce that after applying for the role of National Automotive Marketing Examiner for Examiner.com several weeks ago, I was recently given the green light to start writing. The column will focus on trends in automotive marketing in the United States and sometimes even around the world. I was motivated to write this column because if there’s two industries I absolutely love they are automotive and marketing. But more importantly, I think there’s tons to write about right now—The big players are struggling to stay afloat, there’s a constant debate over the future of vehicle technology, and all the while the new kids on the block (Tesla, Fisker, Coda, Aptera) jockey for position as the future of the automobile. The result is some pretty interesting marketing that’s taking place.
I wanted to share the first article I wrote about one of the darling startups of the automotive industry, Tesla Motors. You can read the full article HERE. I’d love your comments and thoughts, and please do add my page to your Google Reader or bookmarks!
Why Did Tesla Tweet, Then Stop
Of the many brands that I’ve engaged with on Twitter, Tesla Motors comes to mind as the one brand that has really used Twitter as a tool to catapult itself from relative obscurity into the limelight. As an auto enthusiast wholly enthralled with the industry’s move toward clean technology, I had heard of Tesla before Twitter but didn’t really have any real familiarity with the brand until I started following @TeslaMotors.
They used the account often to discuss the company’s advancements, interact with the early-adopting public, and build excitement for their upcoming products. They even gave public updates of their Roadster deliveries, invigorating investors and making gear heads like me want one even more. They built quite a lot of momentum with the account and did so pretty quickly, building their list of followers to well over 9,000 people, many of which were, by default, exactly the type of people Tesla was hoping to reach—technology savvy, early-adopting entrepreneurs.
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The Sutter Group Named to Maryland’s Top Business List for 2009
In recognition of the economic power of privately held businesses, DiversityBusiness.com, the nations’ leading business-to-business internet site, recently named The Sutter Group as one of the top businesses in the United States.
This is the 9th annual listing of the Maryland’s top businesses by DiversityBusiness.com. Companies listed on the Top Business Lists represent the Nation’s top multicultural earners and challenge the long-held notion that a privately held business is small or insignificant. Winners are sought after by major corporations wishing to increase spending with small businesses.
“Entrepreneurs are a growing force in the U.S. economy, and a force to be reckoned with,” said Kenton Clarke, CEO of Computer Consulting Associates International, the company that built DiversityBusiness.com. This is a whole business segment that can carry its own, that provides jobs, products and services, and generates wealth for their communities. These are the new leaders in American business.”
“It is a tremendous honor for our firm to be named a top minority owned company in Maryland,” said Karen Sutter, president at The Sutter Group. “One of our core goals as a communications design firm is to strive to stay ahead of the curve in terms of both technology and marketing expertise. This operating philosophy has fueled our growth, but more importantly has allowed us to deliver for our clients as well.”
The List
This List is a classification that represents the top small businesses in the U.S., in sectors such as technology, manufacturing, food service and professional services. Large organizational buyers throughout the country that do business with multicultural, small and women-owned businesses use the list. The List is produced annually by DiversityBusiness.com, the nation’s leading multicultural B2B Internet portal that links large organizational buyers to multicultural product and service suppliers.
The winning companies will be honored at a special awards ceremony at DiversityBusiness.com’s “9th Annual Multicultural Business Conference”, taking place April 29 – May 1, 2009 at the Disney’s Contemporary Resort in Orlando, Florida. For the complete list of winning companies, please visit: www.diversitybusiness.com
About The Sutter Group
The Sutter Group is a 21 year-old full-service marketing communications agency headquartered between Baltimore and Washington, DC in Lanham, Maryland with a diversified client base in the automotive, consumer, government, technology, national association and real estate and development markets The firm blends large-agency technology bandwidth and boutique studio design talent to produce creative communications solutions that deliver proven results. The Sutter Group offers all elements of marketing communications services including: branding and marketing strategy, advertising, corporate identity, e-learning, direct marketing, special events, viral marketing, graphic design and Website and interactive design. The firm is a WBENC certified Women’s Business Enterprise, a certified Maryland minority business enterprise and is on several AIMS GSA schedules. For more information visit www.sutter-group.com.
About DiversityBusiness.com
Launched in 1999, DiversityBusiness, with over 46,000 members, is the largest organization of diversity owned businesses throughout the United States that provide goods and services to Fortune 1000 companies, government agencies, and colleges and universities. DiversityBusiness provides research and data collection services for diversity including the “Top 50 Organizations for Multicultural Business Opportunities”, “Top 500 Diversity Owned Companies in America”, and others. Its research has been recognized and published by Forbes Magazine, Business Week and thousands of other print and internet publications. The site has gained national recognition and has won numerous awards for its content and design. It is a leading provider of Supplier Diversity management tools and has the most widely distributed Diversity magazine in the United States. DiversityBusiness.com is produced by Computer Consulting Associates International Inc. (CCAii.com) of Southport, CT. Founded in 1980.
For additional information, please contact:
Garret Ohm
The Sutter Group
301.459.9129
garret (at) sutter-group (dot) com
www.twitter.com/garretohm
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Clark Construction 2.0
It’s with great pleasure that we announce the launch of a new website for one of the nation’s largest commercial construction firms, Clark Construction, based right here in the Baltimore-Washington region. It’s now incredibly easy to peruse Clark’s impressive portfolio, see the latest news releases, and learn about the company’s history and long-time commitment to quality. Although there is a lot of content in the site (hundreds of projects and news releases, and thousands of photos), it is well organized and logically broken up for ease of navigation. This contributes to the site’s clean, easy-to-navigate feeling.
The new site features a number of Flash and Javascript elements. Two of the most notable are the interactive company history timeline, and the interactive commemorative Clark hardhat. The site also features video integration and search engine friendly dynamic text replacement (which is a fancy way of saying that we were able to use a custom font, as opposed to the traditional web-based-fonts, for parts of the site without losing any ground with search engines like Google).
The site was also designed to be incredibly easy to maintain. A custom-built backend CMS enables the Clark users responsible for maintaining the site’s content to easily add and update projects, awards, news items and photos—with little or no HTML knowledge. The content can be linked in one-to-one, one-to-many, and many-to-many relationships (for example, one award can be linked to many projects). A custom-created photo uploading tool enables the user to select which part of the photo to crop and use, while maintaining proper aspect ratio and respecting size limitations. Once the photo is uploaded, the user can even adjust the photo’s sharpness to their liking by using a simple and intuitive interface.
The site was built with standards-compliance in mind and validates as XHTML 1.0 Transitional. If you don’t know what that means, it’s ok. It’s web developer speak for, “We take pride in our coding and meticulously make sure it is done correctly.”
We’ve enjoyed working with Clark on this project to deliver a site that is in line with the caliber of work they do, and we’re pleased with the satisfaction they have expressed to us. Please visit www.clarkconstruction.com
and let us know what you think!
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