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The Sutter Group Named to Maryland’s Top Business List for 2009

In recognition of the economic power of privately held businesses, DiversityBusiness.com, the nations’ leading business-to-business internet site, recently named The Sutter Group as one of the top businesses in the United States.
This is the 9th annual listing of the Maryland’s top businesses by DiversityBusiness.com. Companies listed on the Top Business Lists represent the Nation’s top multicultural earners and challenge the long-held notion that a privately held business is small or insignificant. Winners are sought after by major corporations wishing to increase spending with small businesses.
“Entrepreneurs are a growing force in the U.S. economy, and a force to be reckoned with,” said Kenton Clarke, CEO of Computer Consulting Associates International, the company that built DiversityBusiness.com. This is a whole business segment that can carry its own, that provides jobs, products and services, and generates wealth for their communities. These are the new leaders in American business.”
“It is a tremendous honor for our firm to be named a top minority owned company in Maryland,” said Karen Sutter, president at The Sutter Group. “One of our core goals as a communications design firm is to strive to stay ahead of the curve in terms of both technology and marketing expertise. This operating philosophy has fueled our growth, but more importantly has allowed us to deliver for our clients as well.”
The List
This List is a classification that represents the top small businesses in the U.S., in sectors such as technology, manufacturing, food service and professional services. Large organizational buyers throughout the country that do business with multicultural, small and women-owned businesses use the list. The List is produced annually by DiversityBusiness.com, the nation’s leading multicultural B2B Internet portal that links large organizational buyers to multicultural product and service suppliers.
The winning companies will be honored at a special awards ceremony at DiversityBusiness.com’s “9th Annual Multicultural Business Conference”, taking place April 29 – May 1, 2009 at the Disney’s Contemporary Resort in Orlando, Florida. For the complete list of winning companies, please visit: www.diversitybusiness.com
About The Sutter Group
The Sutter Group is a 21 year-old full-service marketing communications agency headquartered between Baltimore and Washington, DC in Lanham, Maryland with a diversified client base in the automotive, consumer, government, technology, national association and real estate and development markets The firm blends large-agency technology bandwidth and boutique studio design talent to produce creative communications solutions that deliver proven results. The Sutter Group offers all elements of marketing communications services including: branding and marketing strategy, advertising, corporate identity, e-learning, direct marketing, special events, viral marketing, graphic design and Website and interactive design. The firm is a WBENC certified Women’s Business Enterprise, a certified Maryland minority business enterprise and is on several AIMS GSA schedules. For more information visit www.sutter-group.com.
About DiversityBusiness.com
Launched in 1999, DiversityBusiness, with over 46,000 members, is the largest organization of diversity owned businesses throughout the United States that provide goods and services to Fortune 1000 companies, government agencies, and colleges and universities. DiversityBusiness provides research and data collection services for diversity including the “Top 50 Organizations for Multicultural Business Opportunities”, “Top 500 Diversity Owned Companies in America”, and others. Its research has been recognized and published by Forbes Magazine, Business Week and thousands of other print and internet publications. The site has gained national recognition and has won numerous awards for its content and design. It is a leading provider of Supplier Diversity management tools and has the most widely distributed Diversity magazine in the United States. DiversityBusiness.com is produced by Computer Consulting Associates International Inc. (CCAii.com) of Southport, CT. Founded in 1980.
For additional information, please contact:
Garret Ohm
The Sutter Group
301.459.9129
garret (at) sutter-group (dot) com
www.twitter.com/garretohm
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TSG Designed Logo Chosen For LogoLounge Pub
We’re excited to announce today that one of our favorite websites, LogoLounge.com, has selected some of our work to be featured in one of their newest printed publications, The Master Library Series. The new series will be split into 7 different books categorized by logo type, including: Initials & Crests, Typography, People, Animals/Birds/Mythology, Shapes and Symbols, Nature and Food, and Arts & Culture.
The logo we designed for Maryland-based Automated Office Products’ Document Director software will be featured in the inaugural book, Initials & Crests, and will serve as a source of inspiration for identity designers around the world. Nice!
Here’s a look at the logo:
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The Sutter Group Golf Game Featured on Official PGA Website
Thanks to the Travelers Championship, golf fans around the world now have a chance to experience a course where PGA TOUR professionals compete with the launch of an innovative online game called The Travelers Championship Challenge.

The Travelers Championship Challenge is a digital replica of the final four holes at TPC River Highlands in Cromwell, Conn. where the Travelers Championship will be held, June 16 - 22, 2008. Fans can also catch all the action on GOLF CHANNEL, June 19 - 20 and CBS, June 21 - 22.
The flash-based golf game can be played at the tournament’s Web site. In its effort to continually provide a best-in-class experience for players, fans, media, volunteers and corporate sponsors, the Travelers Championship produced a creative virtual experience that brings the Northeast’s only early summer PGA TOUR event to life away from the course.
“As the title sponsor of the Travelers Championship, we continue to strive to provide fans with a unique and memorable experience,” said Andy Bessette, executive vice president and chief administrative officer for Travelers. “This game provides an opportunity to experience TPC River Highlands and appreciate the challenging final holes all from the comfort of home.”
The Travelers Championship Challenge gives users the ability to experience a new form of computer gaming with realistic control over the flight and power of the golf ball. The mouse acts as a clubface with the trajectory and path of the golf ball dictated by how fast the user moves their mouse vertically from the starting position through the finishing accuracy bar.
The game also includes a sweepstakes allowing players to log in for a chance to win Callaway golf clubs and gear and Travelers Championship apparel. Each user can log onto www.TravelersChampionshipChallenge.com and complete the proper form to be entered into the sweepstakes. All entries must be made on or before 11:59 p.m. on Monday, June 30, 2008. Rules and conditions apply.
See the original release on the Official PGA Tour Website
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NASA@Home and City Reviewed in WIRED Magazine’s Science Blog
It’s not true, as I grew up thinking, that Velcro or Tang are spinoffs of the U.S. space program. But I can live with that. There are plenty of things that are.

As an easy guide to some of these highlights, NASA has released a clever around-the-house and around-the-city Flash site (link takes you to their multimedia page, click on “NASA Home and City”) that details a whole host of common materials that do in fact owe their existence to the space program.
A few of my favorites: The Dustbuster vacuum owes its origin to work Black and Decker did for the Apollo missions, developing a portable handheld drill for extracting core samples from the lunar surface. Most enriched baby food today includes ingredients that were developed out of research into using algae as a recycling agent during long-term space travel.
The first retractable NFL stadium roof, at Houston&rquo;s Reliant Park, was built with a semi-translucent fabric stronger than steel, made possible by research into spacesuit materials. The same stuff has since been used all over, including at the Denver International Airport, and the San Diego Convention Center.
And of course there is hyper-spectral imaging, which is in all of our lives, right? This involves technology used by NASA satellites to monitor temperature and climate changes. Now also used to monitor frozen chickens.
Many of these space-to-the-home technologies will be familiar to longtime NASA-watchers. But I’m going to guess that a few surprises will be there for everyone.
Image: Screen shot of NASA City feature. Credit: NASA
From http://blog.wired.com/wiredscience/2008/02/nasas-in-your-f.html by .(JavaScript must be enabled to view this email address)
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The Sutter Group Wins Two W3 Awards for “Spoiled Rotten” Flash Promotion
The International Academy of the Visual Arts awarded The Sutter Group a 2007 W3 Awards Gold Winner in two categories, “Self Promotion” and “Games and Gaming”.
Receiving over 2,700 entries, The W3 Awards honors creative excellence on the web, and recognizes the creative and marketing professionals behind award winning sites, videos and marketing programs. Simply put, the W3 is the first major web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between. Small firms are as likely to win as Fortune 500 companies and international agencies.
“We were incredibly impressed by the quality and creativity of this year’s entries. W3 winners continue to raise the bar in Web development and design, push the limits of web advertising creative and pioneer the use of web video. We are thrilled to have reviewed such a diverse and respected pool of work” said Linda Day, the director of the IAVA. “On behalf of the entire Academy, we applaud our winners as they continue to advance Internet creativity and greatly contribute to the burgeoning online world.”
“To be included within the ranks of a veritable ‘Who’s Who’ in interactive media as part of this year’s nominees was a sweet reward for our team, but to win twice for our entry… well that’s just more icing on the cake,” quipped Karen Sutter, President and owner of The Sutter Group.
About The W3 Awards
The W3 is sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, interactive, advertising, and marketing firms. IAVA members include executives from organizations such as Conde Nast, Coach, Disney, The Ellen Degeneres Show, Estee Lauder, Fry Hammond Barr, HBO, Monster.com, MTV, Polo Ralph Lauren, Sotheby’s Institute of Art, Victoria Secret, Wired, Yahoo! and many others.
About The Sutter Group
The Sutter Group is an integrated marketing communications company with a 20-year history of business success based in Lanham, MD, Prince George’s County. The Sutter Group features a full complement of key staff with web and print graphic design/production expertise. TSG “technogenic creativity” has proven indispensible to many groups, professional organizations and destinations in guiding communications, marketing, events and conferences, publications, and strategic planning for a full spectrum of messaging and media. Our deep expertise in each “element” of creative communications comes together to inform everything we do.
Contact: .(JavaScript must be enabled to view this email address)
Phone: 301/459-5445
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