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Millennium Challenge Corporation Debuts New Logo Designed by The Sutter Group
Millennium Challenge Corporation [MCC] unveiled a new logo on Sept. 10, 2008 as part of their efforts to raise awareness of the global fight against poverty and U.S. Government efforts to provide sustainable, long-term solutions for the world’s poor.
About MCC’s New Logo
MCC’s new logo, a star formed in the classic shape of those on the American flag, is an emblem of the partnership and progress that this innovative way of delivering foreign assistance is bringing to some of the world’s poorest countries.
The logo contains sweeping stripes of red and white, symbolic of roads or fields that are part of many MCC programs, as well as three stars representing the principles of aid with accountability, country ownership and partnership, and results-based assistance that define MCC’s cooperation with countries across the globe.
The new logo is energetic, giving a sense of forward motion and progress, of long-term and sustainable economic growth, and of the partnership that takes place when two countries work together through Millennium Challenge Corporation programs.
Why A New Logo?
MCC developed this new logo after feedback from Congress, partners in the field, and other stakeholders called for a clearer visual connection to the MCC’s programs and the people of the United States.
The MCC star will replace the current logo, which will be retained as the official “seal” of the organization. MCC will gradually replace the logos in order to minimize costs and ensure responsible use of graphic, web-based and other communications products.
About Millenium Challenge Corporation:
The Millennium Challenge Corporation, a U.S. government agency designed to work with developing countries, is based on the principle that aid is most effective when it reinforces sound political, economic, and social policies that promote poverty reduction through economic growth. For more information about MCC, visit www.mcc.gov.
About The Sutter Group:
The Sutter Group is an integrated marketing communications company with a 20-year history of business success based in Lanham, MD, a suburb of Washington, D.C. The Sutter Group features a full complement of key staff with web and print graphic design/production expertise.
TSG “technogenic creativity” has proven indispensible to many groups, professional organizations and destinations in guiding communications, marketing, events and conferences, publications, and strategic planning for a full spectrum of messaging and media. Our layered expertise in each “element” of creative communications comes together to inform everything we do, producing results from solutions with memorable character, impact and distinction.
Contact: .(JavaScript must be enabled to view this email address)
Phone: 202/521-3850
Contact: .(JavaScript must be enabled to view this email address), President, The Sutter Group
Phone: 301/459-5445
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The Kaleidoscopic Reality of Web2.0
Over the last year, you have undoubtedly been drummed over the head with the terms Web2.0 and social networking. Against this incessant drumbeat, the picture presented is too often a jumbled, fractious mosaic of largely unfamiliar elements. Learned “technologistas” get it, but there is much lost in translation, especially when it comes to putting pie-in-the-sky principles into practice. For those who have questions, I have great news to share—you have a “Rosetta Stone” in TSG.
Indeed, as many of you are members of my personal LinkedIn network (and if you are one of the holdouts, the invitation is renewed), you may have ventured to the TSG website once or twice in the past few months to sneak a peek at the fruits of our new, highly-extensible, open source-based publishing platform. As always, the devil is in the details, and in our own interest, the details are clearly akin to the cobbler’s kid’s shoes. But our captive cadre of industrious elves finally cleared the testing bench and left a shiny launch button for me to depress, and “wham-O!” The Sutter Group2.0 is not just for insiders anymore.
So I invite you to visit, or revisit, our newly-minted, dynamic content example of what is possible with a little creativity, a lot of strategy, and a whole host of Lilliputian conscripts. At the core of our new presence is the utility of content beyond the visual presentation. While the drumbeats are hawking the necessity of Web2.0 transformations solely on the basis of social networking merits and the new eyes it can deliver, we think they miss the forest for the trees. The underpinnings of such successes are far more versatile than leveraging friend-of-a-friend endorsements and “network net worth”. As creative operators for over two decades, we see dimensions and possibilities far beyond “who-knows-who” and “he said, she said” towards the impact your messages and content will have on your sales, your reputation, your brand and your overall business success.
“Creativity is a lot like looking at the world through a kaleidoscope,” observes Rosabeth Moss Kanter. “You look at a set of elements, the same ones everyone else sees, but then reassemble those floating bits and pieces into an enticing new possibility.” Effective leaders, she says, are able to “shake up their thinking as though their brains are kaleidoscopes, permitting an array of different patterns out of the same bits of reality.”[1]
Come see us again, or .(JavaScript must be enabled to view this email address) to come see you. Let’s shake it up, look through your kaleidoscope together, and translate your scattered options into structured successes.
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[1] From “What Makes a Good Leader” by Deborah Blagg and Susan Young appearing in the February 2001 issue of Harvard Business School ONLINE.
A Sutter Classic - Buzz’s New Monitor
This video is an oldie, but a goody.
Note: It was a big deal to get a 21" CRT monitor back in 2001
Timing was everything with this prank. Buzz was needed for a meeting just after his new monitor arrived, allowing Jim Quindlen and myself time to switch out his 21" monitor for an old 15" monochrome monitor we had in the back. And to make the box seem heavy enough, we threw in an old "kitchen sink" we had stored in the warehouse. We taped up the box, slid it back next to his desk, and awaited his return. I had to leave the office, but Jim alertly got the video camera in place to perfectly catch Buzz's reaction to what he saw in the box. Good thing I was not there, as I would not have been able to keep a straight face. In fact, I still cannot when watching this video.
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MEC² Website Launch
Mechanical Engineering and Construction Corporation (MEC²) went live today. The site is a replacement to a splash page we developed some time ago, and is a shining light on the work that MEC² performs. This relatively compact site is built on our custom CMS system v.2. Please visit www.m-corp.us and take a look around.
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Merkle - Floating Wall Display
Recently I got to spend a day at Merkle’s new location in Columbia MD, helping to install the wall display above. The new building is beautiful and this display spans over 38 feet, and is the first thing you see upon entering the building. This is a floating wall system, with clear plexi panels, suspended from thin cables and attached with brushed aluminum connectors. Each panel represents Merkle’s current client list, and their respective logos, digitally printed on vinyl stock and cut out to shape. The install took about 8 hours, and the fun part was that everyone who works in the building had to pass by, so we got to hear lots of compliments as we progressed. And as if on cue, the president came by to see just as we finished, and he loved it!
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